What will marketing and advertising events
Dec 19, 2023 1:38:58 GMT -8
Post by account_disabled on Dec 19, 2023 1:38:58 GMT -8
The pandemic has fully hit the events sector, which since its arrival has had to reinvent itself like never before. Digitalization and technological advances have been a lifeline for this industry, which then began a transformation process in record time. But are digital events here to stay? Will events go back to being held the same as in pre-covid times when all this comes to an end? These are questions that are gaining more and more strength as vaccination progresses and the light at the end of the tunnel begins to be seen. In the world of marketing and advertising, it seems that, for the moment, we will continue to attend digital or hybrid events. A few days ago, we learned of Cannes Lions' decision to be held completely digitally the week of June 21. This year, and after the cancellation of the 2020 festival, the major industry event will take place under the title Cannes Lions Live and will provide live and low-cost content demand and experiences from industry leaders.
Every virtual conference in the future, according to Joe Davy, CEO of event marketing company Banzai, and Digiday, It will have an online, offline and on-demand part. By the end of 2021, it foresees Phone Number List an increase in small in-person events and a focus on hybrid formats for larger events. In any case, he sees a clear fusion of online and offline in the future. Of course, it reminds the medium that the need for human connection remains crucial and difficult to replicate in the online world. However, digital offers a great advantage: the possibility of reaching much larger audiences. The key is, according to Davy, creating engaging experiences that audiences really want to support. Since the arrival of the pandemic, companies that offer cutting-edge technology for this sector have become essential. This is the case of Active Theory, which has a technology called Dreamwave used at this year's Sundance Film Festival.
Dreamwave allowed attendees to live the experience through avatars. Active Theory co-founder Nick Mountford believes that as the pandemic comes to an end, in-person events will return, as he revealed to the media. However, they will continue to offer a personalized digital component. «The person who can go to a digital event is not necessarily the same person who can go to a physical event. And both people could be a valuable customer for the brand » , he assured. For her part, Jessica Hawthorne-Castro, executive director of the Hawthorne advertising agency, explained to Digiday that opting for a hybrid model gives businesses flexibility and the ability to reach more attendees. «Events are absolutely changing, from format to guest lists, as a result of the pandemic, but our need for human interaction will not change«, he stated.
Every virtual conference in the future, according to Joe Davy, CEO of event marketing company Banzai, and Digiday, It will have an online, offline and on-demand part. By the end of 2021, it foresees Phone Number List an increase in small in-person events and a focus on hybrid formats for larger events. In any case, he sees a clear fusion of online and offline in the future. Of course, it reminds the medium that the need for human connection remains crucial and difficult to replicate in the online world. However, digital offers a great advantage: the possibility of reaching much larger audiences. The key is, according to Davy, creating engaging experiences that audiences really want to support. Since the arrival of the pandemic, companies that offer cutting-edge technology for this sector have become essential. This is the case of Active Theory, which has a technology called Dreamwave used at this year's Sundance Film Festival.
Dreamwave allowed attendees to live the experience through avatars. Active Theory co-founder Nick Mountford believes that as the pandemic comes to an end, in-person events will return, as he revealed to the media. However, they will continue to offer a personalized digital component. «The person who can go to a digital event is not necessarily the same person who can go to a physical event. And both people could be a valuable customer for the brand » , he assured. For her part, Jessica Hawthorne-Castro, executive director of the Hawthorne advertising agency, explained to Digiday that opting for a hybrid model gives businesses flexibility and the ability to reach more attendees. «Events are absolutely changing, from format to guest lists, as a result of the pandemic, but our need for human interaction will not change«, he stated.