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Post by account_disabled on Oct 22, 2023 23:52:52 GMT -8
Marketing consulting Marketing is an extremely broad concept that has many definitions. The American Marketing Association states that marketing is all activities aimed at creating, communicating and delivering products of value to the customer and his partners. According to Philip Kotler and Kevin Lane Keller, these are activities based on recognizing and meeting human needs. In a nutshell, marketing can be defined as managing relationships with the environment in such a way that these relationships translate into profits for the company. Therefore, these are all forms of brand promotion tailored to the needs and expectations of potential customers. Marketing consulting is the process of searching for and improving strategies for promotion, sales and distribution to the photo editor recipients. The consulting agency may: support the company in promoting a new product, help it reach a new group of recipients or a wider group of customers. As well as expand its activities into new markets, strengthen the company's presence in a specific communication channel, increase sales of specific products, build a competitive advantage. Operational consulting Operational consulting is based on the optimization of the company's current operations in such a way as to maximize its efficiency and guarantee the highest profits. The consulting process may include: on introducing changes in the company's marketing, implementing innovative solutions for supply chain management, outsourcing certain activities or updating the company's organizational culture.
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