Search marketing: how to improve visibility and branding
Mar 6, 2024 21:45:30 GMT -8
Post by account_disabled on Mar 6, 2024 21:45:30 GMT -8
Search marketing, as mentioned, is a promotional technique that occurs mainly on search engines . This tool, which allows you to improve the visibility of a brand and its products, is essential for achieving various objectives, which we will see in the next paragraphs. For now, let's focus on understanding what the key elements of digital search marketing are and how to distinguish them correctly. How to do search engine marketing? As anticipated in the intro, search marketing is often identified with the acronym SEM; this tool is composed, in turn, of two main activities: SEO and SEA.
What are the differences between these two? - SEA : acronym for Search Engine Advertising, this strategy includes all those paid ad campaigns such as CPC, CPA and CPL. The sponsored results, positioned on the pages of surfers and which intercept the keywords of their interest, will be used to reach new Hong Kong Telegram Number Data contacts and convert them through an optimized funnel. Using SEA it will be very easy to select the criteria for defining the target audience and track the results obtained, thanks to cutting-edge software and solutions tailored to every need. - SEO : acronym for Search Engine Optimization, this strategy mainly deals with positioning contents through their optimization, making them reach the top of Google search pages and increasing incoming organic traffic.
We have already dedicated numerous articles to SEO, talking for example about its most important terms and how it is possible to analyze a site through an audit . What matters, in any case, is the possibility of intervening in a targeted way and maximizing the achievable performance for every aspect in which it is possible to optimize. Search marketing to achieve various objectives The combination of SEA and SEO is often integrated into inbound marketing campaigns. Specifically, Ediscom focuses its search marketing activities to maximize results in terms of lead generation, database building and branding .
What are the differences between these two? - SEA : acronym for Search Engine Advertising, this strategy includes all those paid ad campaigns such as CPC, CPA and CPL. The sponsored results, positioned on the pages of surfers and which intercept the keywords of their interest, will be used to reach new Hong Kong Telegram Number Data contacts and convert them through an optimized funnel. Using SEA it will be very easy to select the criteria for defining the target audience and track the results obtained, thanks to cutting-edge software and solutions tailored to every need. - SEO : acronym for Search Engine Optimization, this strategy mainly deals with positioning contents through their optimization, making them reach the top of Google search pages and increasing incoming organic traffic.
We have already dedicated numerous articles to SEO, talking for example about its most important terms and how it is possible to analyze a site through an audit . What matters, in any case, is the possibility of intervening in a targeted way and maximizing the achievable performance for every aspect in which it is possible to optimize. Search marketing to achieve various objectives The combination of SEA and SEO is often integrated into inbound marketing campaigns. Specifically, Ediscom focuses its search marketing activities to maximize results in terms of lead generation, database building and branding .