SELLING ON FACEBOOK? YOU CAN DO THIS WITH FACEBOOK SHOP

For years now, social networks have no longer been simple pastime platforms, but rather an indispensable glue for selling products and services that the user needs. It is estimated that around 9 out of 10 consumers turn to social networks for purchasing decisions and around 75% of those who purchased the product appear to have done so because they saw it on social media and were convinced by it. This data gives us an overview to understand that social networks are not only essential for the acquisition of new customers or for the growth of the company image, but they are also an indispensable system for selling online. So, are you ready to find out how to sell on Facebook? In this guide we will delve into the innovation made available by the largest social network in the world: Facebook Shop, a feature that will allow brands to create their own store within Facebook and Instagram.



Sell online with facebook shop WHAT IS FACEBOOK Chinese Europe Phone Number List SHOP AND HOW IT WORKS Facebook Shop is a feature that the well-known social network offers to show products on the Facebook and Instagram pages , in order to offer a shopping experience to users. The seller will therefore be able to exploit the new Facebook innovation to give visibility to their products and services, reaching a potential audience of 3 billion users, completely free, simple and fast. With this tool the user can checkout directly on Facebook, thus completing the entire customer journey, from the discovery phase to the final transaction. The shop, in fact, is designed to be a native sales solution, without steps outside the app, and was created to give millions of small businesses the opportunity to create a real e-commerce without the need to have a budget.



Facebook shop has several benefits for businesses: It offers the possibility of uploading an unlimited number of products to your catalog and customizing the layout of the online store; Organize products into collections and categories; Communicate more simply and directly with users interested in the products; See sales statistics; Increase the visibility of the business in order to reach a wider range of potential customers; Even on the user side, the operation of Facebook Shop is very simple and intuitive: the user will be able to see the shop's products within the Facebook and Instagram page, he will be able to request information by sending a message on Messenger, on Whatsapp and via Instagram Direct and he will be able to make purchases directly from the platform.