Research of customer satisfaction and loyalty
Feb 25, 2024 0:59:59 GMT -8
Post by account_disabled on Feb 25, 2024 0:59:59 GMT -8
The customer's impression depends on how well the customer experience he received meets his expectations. And although this is a subjective category of product evaluation, in the end, the obtained data will also be able to be combined into groups based on the similarity of perception and reduced to statistics. Customer satisfaction can be assessed using feedback and further analysis of the received information. Online studies may include: online survey; interviewing; writing customer reviews on the site; interactions with rating buttons on landing pages or on brand social networks. The customer's loyalty to the company depends on the level of customer satisfaction. If he liked everything, then he will make repeated purchases and recommend the company to others. It is beneficial for business to cooperate with such a client.
And often the key to increasing sales is to turn customers who are indifferent to the business or even have a negative interaction Business Owner Phone Numbers List experience into loyal ones. Sometimes it is cheaper than finding a potential new client and building a relationship with him from scratch. And to find out what is the cause of dissatisfaction of existing customers and why they do not return, marketing research will help. Further actions of the company already depend on the results of the work carried out. It may be necessary to improve the product, work on the service, or it will be enough to workreputation on the Internetorimprove the usability of the site. Read also : The second life of an online store: how to get to the TOP of Google for priority requests after updating the site.
Brand awareness research Brand awareness is an indicator of how familiar the audience is with the company. It can be compared to when a person can distinguish between a logo and a company name by associating it with a specific product. Recognizability can be assessed in the following ways: Through search engine metrics. Google.Analytics allows you to estimate the amount of incoming direct traffic, and Search Console shows brand queries and entries for each of them; According to the Brand Force formula. It is necessary to divide the BF (part of knowing the brand) by 100%, then multiply by the part that selected the strongest emotion of the brand and divide by 10%. Add to the result the number of brand properties that exceed consumer expectations. The minimum indicator to be considered a brand should be 1.5 units.
And often the key to increasing sales is to turn customers who are indifferent to the business or even have a negative interaction Business Owner Phone Numbers List experience into loyal ones. Sometimes it is cheaper than finding a potential new client and building a relationship with him from scratch. And to find out what is the cause of dissatisfaction of existing customers and why they do not return, marketing research will help. Further actions of the company already depend on the results of the work carried out. It may be necessary to improve the product, work on the service, or it will be enough to workreputation on the Internetorimprove the usability of the site. Read also : The second life of an online store: how to get to the TOP of Google for priority requests after updating the site.
Brand awareness research Brand awareness is an indicator of how familiar the audience is with the company. It can be compared to when a person can distinguish between a logo and a company name by associating it with a specific product. Recognizability can be assessed in the following ways: Through search engine metrics. Google.Analytics allows you to estimate the amount of incoming direct traffic, and Search Console shows brand queries and entries for each of them; According to the Brand Force formula. It is necessary to divide the BF (part of knowing the brand) by 100%, then multiply by the part that selected the strongest emotion of the brand and divide by 10%. Add to the result the number of brand properties that exceed consumer expectations. The minimum indicator to be considered a brand should be 1.5 units.