Cases of failures that call tracking can identify
Jan 24, 2024 20:13:38 GMT -8
Post by account_disabled on Jan 24, 2024 20:13:38 GMT -8
Marketing-sales conflict is usually considered a necessary evil. But it is enough to have clear data about who is causing the company to lose money, and the conflict ends on its own. Everyone begins to work together to correct the situation. Using real examples, we talk about problems that can be found and corrected using call analytics. Bonus - we are sharing a dashboard template in which it is convenient to monitor the “quality” of leads and their processing. Reading time: 11 minutes Advertising brings in non-target audiences Fail #1. Jealous husbands and lost phones Fail #2. Viber, WhatsApp, Skype does not work Fail 3. Where is the money and heating?
A dashboard Fax Lists that will help identify such problems Tab 1: summary dashboard Tab 2. Spam Tab 3: Lost Trades Tab 4: Data Base Clients come, but the sales department misses them Failure 4: Why work when you can relax Failure #5: No boss, no job Unobvious insight conclusions One of the coolest things about call tracking is that it helps you discover unobvious insights. In this article we will talk about problems that we personally encountered or noticed in the work of users. Each of them leads to the fact that the advertising budget is spent irrationally, and the company loses profit. Now let's look at real examples of how this happened. Advertising brings in non-target audiences Fail 1. Jealous husbands and lost phones A year and a half ago, we provided contextual advertising.
There were several ads that looked like this: call tracking ad It seemed to us that even a non-specialist would understand that we were talking about marketing. But it was not there. The catch was in the phrase “call tracking,” which was duplicated on the site where the ad led: call tracking website It turned out that users understood the essence of “tracking” in their own way. As a result, we were regularly contacted by people who wanted to track where their other half was calling or the owners of stolen and lost smartphones that needed to be found. How to solve the problem Marketers regularly listen to audio recordings of conversations that call tracking automatically makes.
A dashboard Fax Lists that will help identify such problems Tab 1: summary dashboard Tab 2. Spam Tab 3: Lost Trades Tab 4: Data Base Clients come, but the sales department misses them Failure 4: Why work when you can relax Failure #5: No boss, no job Unobvious insight conclusions One of the coolest things about call tracking is that it helps you discover unobvious insights. In this article we will talk about problems that we personally encountered or noticed in the work of users. Each of them leads to the fact that the advertising budget is spent irrationally, and the company loses profit. Now let's look at real examples of how this happened. Advertising brings in non-target audiences Fail 1. Jealous husbands and lost phones A year and a half ago, we provided contextual advertising.
There were several ads that looked like this: call tracking ad It seemed to us that even a non-specialist would understand that we were talking about marketing. But it was not there. The catch was in the phrase “call tracking,” which was duplicated on the site where the ad led: call tracking website It turned out that users understood the essence of “tracking” in their own way. As a result, we were regularly contacted by people who wanted to track where their other half was calling or the owners of stolen and lost smartphones that needed to be found. How to solve the problem Marketers regularly listen to audio recordings of conversations that call tracking automatically makes.